Design Process
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Discuss concept with client and clarify their business needs.
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Conduct research on project tracking flows, digital payment flows, and the referral networking market.​
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Create a user flow and an app navigation flow based on business needs and competitor research
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Create homescreen wireframe options to present to the client
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Create color palette options to present to the client
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Create wireframes and apply to an InVision prototype
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Write a tech doc that explains the app’s functionality, screen by screen
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Present InVision to developers and PM to discuss functionality and user flow.
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The developers also discuss any functionalities that may slow down the timeline.
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Make adjustments to InVision and tech doc based on internal feedback
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Present InVision to clients
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Make adjustments to InVision and tech doc based on client feedback
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Handoff design assets to developers
Client Goals
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Create a referral networking app where users can keep track of a business referral they made to another person
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Provide a platform where users can receive compensation for providing a referral
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Build and strengthen connections between businesses and entrepreneurs by being able to follow up with the success of a service
Research
Findings
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When designing an app without any direct competitors, all flows and processes should be easy to follow for better conversion rates
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Minimize information required to create an account, and ask users to complete profile information once they are in the app and have seen some of the basic features
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Try to ask for payment information later in their app usage, where they are less likely to drop-off
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Keep the number of tracking steps to a minimum, and make them clear and concise
User Flow
Style Guide
Lato
Regular, Bold, Black
High-Fidelity Wireframes
